Breakroom Takeover
Project background: A music band approached our team to create a site that would allow users to listen to and purchase music. We would like to study the usability of the site and user flow.
Target Audience: Punk music connoisseurs between the ages of 16-24
My role: UX designer designing a site for both desktop and mobile from conception to delivery
Key Challenges: Must complete app/web within a couple of dates. Limited access to target audience.
Research Study Details: The research method chosen was interviews with participants at a local coffee shop. This search method was chosen because it provided the quickest results given the time restriction. The research study helped me understand the current challenges that students face studying and taking test.
Site Map:
Site Sketches
Research insights
1) Based on the theme that: Most users were concerned with receiving a confirmation email, an insight is: Add verbiage on the confirmation page need to be added to show an order email is being sent.
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2) Based on the theme that: User indicated the tours page was missing critical information, an insight is: City for the venue and sold out/available status needs to be added.
3) Based on the theme that: Some users were confused by the quantity boxes, an insight is: the quantity boxes need to be clearly labeled.
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4) Based on the theme that: Users were having issues telling the difference between the albums, an insight is: adding album art will clearly help differentiate between the albums .
5) Based on the theme that: Some users were concerned about the billing same as shipping address feature missing, an insight is: Need to add billing same as shipping feature.
Mockups:
Prototype:
Takeaways:
Impact:
Teen initially interviewed for the usability study expressed their interest in a financial literacy and and indicated it is really necessary. One teen indicated “There are some classes that give you some understanding of our financial system but nothing that gets this specific.”
What I learned:
My philosophy is develop simple designs that are easy to use but from the feedback I received from the usability studies sometimes the more details provided the easier it is to complete the task.