Money Savvy
Project background: The San Diego School district wants to create a website and companion app to teach students financial literacy. We would like to understand if the students benefit from the current user flow for the web site/app.
Target Audience: Teens between the ages of 15-18
My role: UX designer designing a site for both desktop and mobile from conception to delivery
Key Challenges: Must complete app/web within a couple of dates. Limited access to target audience.
Research Study Details: The research method chosen was interviews with participants at a local coffee shop. This search method was chosen because it provided the quickest results given the time restriction. The research study helped me understand the current challenges that students face studying and taking test.
Site Map:
Site Sketches
Research insights
1. Based on the theme that: Users wanted to know how long the quiz would take, an insight is: Update quiz time limit, progress and time it took.
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2. Based on the theme that: Users were confused by the Amazon account listed in profile, an insight is: Label the amazon account listing with rewards.
3. Based on the theme that: Some users were not able to find the bookmarked lessons , an insight is: Label the bookmark lesson icon.
4. Based on the theme that: Some users confused by the lessons/financial calculator button, an insight is: Make the change from lessons to financial calculator more obvious.
5. Based on the theme that: Users would like to know how long each lesson would take, an insight is: Add duration on the lesson listing page.
Mockups:
Prototype:
Takeaways:
Impact:
Teen initially interviewed for the usability study expressed their interest in a financial literacy and and indicated it is really necessary. One teen indicated “There are some classes that give you some understanding of our financial system but nothing that gets this specific.”
What I learned:
My philosophy is develop simple designs that are easy to use but from the feedback I received from the usability studies sometimes the more details provided the easier it is to complete the task.